Blackbox is our inhouse consultancy, dedicated to brand strategy, consumer research, trend watch and innovation.
Our team of 6 experts combines backgrounds in strategic planning, qualitative research and strategic consulting to offer alternative tools and processes with a single objective: to create value for your brands.
Our process for creating brand names, supporting innovation.
Some of our credentials : Orangina, Suntory Beverage & Food Europe (May Tea, O’Verger), Castel Frères (Frisquette, Clairement Rosé), Laboratoires Native (Jowaé) …
Our process for auditing and identifying scenarios to (re)define brand platforms.
Some of our credentials : Biocoop, Priméal, Liérac …
Our process for turning a brand platform into a big idea and communication territory.
Some of our credentials : Clan Campbell, Pelforth, Old Nick, Grand Mère, Laboratoire Majorelle …
Our process for auditing and building a CSR brand strategy, from purpose definition to outputs and KPIs implementation.
Some of our credentials : Yooji, Biocoop, Grand Mère …
Our process of ethnographic study of a target, an occasion, a category, an issue …
Some of our credentials : Desperados, Yoplait, May Tea, Clarins Oasis, Castel Frères, Mathieu Teisseire ….
Our exploratory focus group process to investigate a brand, an occasion, a category, a target …
Some of our credentials : Clarins, Ekibio, Heineken, Schweppes, Poulain, Castel Frères …
Our process for mapping a category or territory to identify areas of opportunity.
Some of our credentials : Jowae, Orangina, Pernod Ricard, Heineken …
For more than 10 years, our Consumer Trends Observatory has been monitoring lasting changes in consumer perceptions, expectations and behaviours, and their concrete expressions in new products, services and communications.
Some of our credentials : Nestlé France, McDonald’s, L’Oréal, Remy Martin …
Our concept ideation workshop process, to inspire innovation or activation.
Some of our credentials : Poulain, Accro, Mouton Cadet, Pernod Ricard, Heineken ….
Our iterative concept testing process to identify a winning innovation scenario.
Some of our credentials : Jowae, Teisseire, Heineken, Pernod Ricard, Ekibio, Yoplait …
Our iterative brand positioning qualitative research process.
Some of our credentials : Biocoop, Yooji, Priméal …
Our iterative brand and packaging design qualitative research process.
Some of our credentials : Biocoop, Orangina, Poulain …
