Insightful Branding

Because there is always a powerful insight behind the strongest brands, we believe in Insightful Branding. This is why our Consumer Knowledge department infuses an deep understanding of consumers into all our brand thinking.

30
Land
Cons/year
50
%
Office
of study and innovation
/
Branding
& design agency
50
%
  • 2 offices
  • Founded in 1990
  • 100% independant
  • 60 leading brands
  • 4 ethnographic studies
  • 8 consumer trends tracked

Because we’ve always been dedicated to BtoC brands. Because the FMCG industy is at the forefront of today’s transformation challenges.
At blackandgold, we want to give back meaning to ‘’Consumer’’ expertise.
By devoting the same energy to understanding brands and their users. By highlighting the relevance of our creations through direct conversation with the consumer world.

2 AREAS OF EXPERTISE

SERVING THAT AMBITION

Blackbox

Consumer knowledge

The engine that drives our thinking

Consumer Branding

Bringing strategies to life

Consumer knowledge

Blackbox

Blackbox is our department dedicated to brand strategy, consumer research, trend monitoring and innovation.

Consumer Branding

More than 30 years helping building Consumer brands, from their creation, to their revamp, extension or activation.

Work