Reveal the naturalness of France’s most shaken soft drink

The challenge

In a context of growing distrust of industry and a increasing search for reasonable pleasures, Orangina wanted to reassert its uniqueness in the world of soft drinks: French, naurally orange-based, and totally shaken.

Our solution

We put Orangina’s naturalness back at the heart of its branding, through the iconisation of its “bottle – orange zest”, while ensuring a unique and artistic execution, restoring its status as an aspirational brand.

The new identity is available both on-pack, on all formats in the range, and out-of-pack, through a new graphic territory framed by revised brand guidelines.

Brand identity
Packaging Design
Consumer test
Brand World

Blackbox input

A design lab phase to test the packaging options on shelves with consumers, and optimise them in the light of their feedback, before selecting a final winning route.

Orangina - Avant-Après
Canette d'Orangina
Orangina - Tablette
Orangina et oranges
Orangina - Livres