LA FRISQUETTE
Refresh wine’s image and usages
The challenge
Create a range of light and refreshing thirst-quenching wines targeted at aperitif enthusiasts and consumers seeking discovery and novelty, while taking some shares of throat from the beer market.
Our solution
A range of 2 wines with clear and impactful branding, enabling increased visibility in the back bar, with a promise of unique freshness easily decoded by consumers.
Blackbox input
A semiotic analysis phase applied to a corpus of 10 leading bars in France, coupled with an ethno-research consisting of 5 interviews with establishment managers. All of this is contextualized by a benchmark of the competitive landscape. The outcome included defining the brand naming, brand platform, and the complete identity of the range.
« I was lucky enough to work with blackandgold on La Frisquette. Our ambition was to develop an innovative wine brand that broke with conventional codes, and the agency supported us throughout the project with relevant, hard-hitting ideas. The team was always involved, available and, above all, inspired! It was that little creative ‘extra’ that made all the difference. »
