LABEYRIE
Restore a brand’s iconic status
The challenge
Regain leadership in the smoked salmon category and redefine premium FMCG codes, by showcasing Labeyrie’s expertise in crafting products with superior sensory quality.
Our response — powered by our blackbox approach
We created a new identity that reconnects the brand with its historical ownables: black and gold.
An overarching visual identity system, that tells a two-part story: an illustration of Labeyrie’s know-how (smoking, slicing, origin, etc.), and a depiction of the finished product, elevated through a ‘chiaroscuro’ photographic style.
This structure is complemented by a quality seal highlighting the proof points and commitments specific to each category. The segmentation is reinforced through the colour rhythm of the central block, guiding navigation across product families and varieties.
