MATHIEU TEISSEIRE REMIX
The art of twisting the classics
The challenge
To create more value for professional clients—from exclusive cocktail bars to large venues —Mathieu Teisseire set out to develop premium versions of its classic syrups. Inspired by cordials and crafted with low-sugar recipes, these innovations bring an unexpected twist to familiar flavours.
Our response
To strike the right balance between the familiarity of best-sellers and the originality of their reinvention, we built the concept of “Remix”: a distinctive range that reinterprets the brand’s iconic syrups.
Grenadine & Fig. Peach & Cardamom. Lemon & Mimosa.
Accessible sophistication designed to inspire bartenders to create bold, surprising, contemporary drinks.
Our blackbox approach
An iterative process including an ethnographic study with ten bartenders, designed to capture motivations and needs—and to refine the premiumisation strategy based on direct feedback.
