ATELIER BLINI
Beautiful, delicious, and well-made
The challenge
Reassert the superiority of Atelier Blini’s proposition in the premium spreadable segment, increasingly challenged by private labels.
Notre réponse
We developed a new identity informed by a global trend analysis of the fresh spread & snacks category, responding to a need to enrich and differentiate category codes that had become generic.
We replaced the traditional horizontal band with a vertical structure that puts the brand at the centre of the pack, supported by a new emotional illustration style, highlighting Blini’s expertise and the culinary dimension of its recipes.
We also brought colour back to the range to bring more indulgence to the usually minimalistic ‘deli’ codes, and clearly stand apart from private labels.
Results & impact
A relaunch that helped the brand stand out on shelf and deliver double-digit growth.
“blackandgold agency supported us in redesigning Atelier Blini’s packaging. Their work helped define clear brand guidelines, giving consumers strong reference points and reinforcing shelf impact and visibility. This new identity contributed to recruiting new consumers and boosting sales, with double-digit growth. Beyond these results, we especially appreciated the quality of the collaboration: attentive listening, stimulating discussions and genuine human closeness throughout the project.”
